Alcohol Consumption Hits Record Low Among College Freshmen

Bottom Line (UCSB)

Since its inception, University of California, Santa Barbara has gained the reputation of being a wild party school where, within the one square mile of Isla Vista, students polish off copious amounts of alcohol while crammed into ocean-front houses with the rest of the student body population. It is no wonder the school has inherited the idiom “U Can Study Buzzed.” In 2010, both Playboy Magazine and the Huffington Post named UCSB the number eight party school in the nation, and the Princeton Review named it the number one party school in California. However, for the first time ever, a major annual survey provided statistics that indicate a growing trend among college freshmen toward more focus on future job prospects and less emphasis on drinking.

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