The New York Times
The meeting came to order, the five members of the California Health Benefit Exchange seated onstage with dozens of consumer advocates and others looking on. On the agenda: what to name the online marketplace where millions of residents will be able to shop for medical coverage under President Obama’s health care law. An adviser presented the options, meant to be memorable, appealing and clear. What about CaliHealth? Or Healthifornia? Or Avocado? “I am kind of drawn to Avocado,” declared Kim Belshé, a member of the exchange’s board of directors, which is hustling to make dozens of decisions as the clock ticks toward deadlines set by the law.
