Scientists try to trick drinkers into thinking they had a BAD time while drunk to make them cut down on alcohol

Daily Mail

Most people have had a horror experience with one particular type of alcohol, especially as a young person - in many cases swearing off that particular demon drink for ever. Inspired by this aversion, psychologists at the University of California are experimenting with research that creates false, negative memories for drinkers, thereby reducing the amount they consume.

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