Alabama Live
University of Alabama students have more than just football to look forward to on Monday. UA advertising and public relations students created a PSA on the consequences of binge drinking back in April of last year and they had help from a special athlete, former NBA superstar and future hall-of-famer Shaquille O'Neal. Shaq first got involved after the students started a Twitter campaign. It was all part of their student-based anti-binge drinking campaign, LessThanUThink, which started in 2010. Now they are able to get a national audience when their PSA is aired live during the first quarter of the BCS National Championship game, which is sponsored by Bacardi USA.
